lundi 19 novembre 2007
mardi 13 novembre 2007
How much would you pay to be on the top of Google search results?
Cracking Google's 'secret sauce' algorithm
A clue: 'pretend we're not here'; a reward: tens of millions of dollars
March 14, 2007 (Computerworld) -- Rand Fishkin knows how valuable it is for a Web site to rank high in a Google search. But even this president of a search engine optimization firm was blown away by a proposal he received at a search engine optimization conference in London last month, where he was a panelist.
The topic -- Can a poker Web site rank high on a Google search using purely white hat tactics -- meaning no spamming, cloaking, link farms or other frowned-upon "black hat" practices. Fishkin answered yes, provided the site also added other marketing techniques and attracted some media attention.
Blogged with Flock
mardi 23 octobre 2007
FredCavazza.net » Facebook + Social Shopping = E-commerce 3.0 ?
FredCavazza.net » Facebook + Social Shopping = E-commerce 3.0 ?
26 juillet 2007,
Je viens de découvrir une extension pour Facebook qui préfigure ce que pourrait être une nouvelle itération du e-commerce : MyShopping.
L’idée est de greffer sur Facebook une application de social shopping qui permet de :
- Ajouter des produits dans une liste de souhaits pour pouvoir les noter, commenter et les partager avec vos amis
- Rechercher dans votre entourage les commentaires et notes de vos amis sur un produit que vous souhaitez acquérir.
Là où ça devient intéressant c’est que l’alimentation se fait à partir du catalogue de Shopping.com (des millions de produits), que les réseaux exploités sont ceux de Facebook (près de 25 millions d’utilisateurs avec une très forte croissance) et qu’il y a la possibilité de recommander des produits.
Survey reveals marketing, merchandising, and multichannel initiatives
Shop.org: Kathy Grannis or Ellen Davis (202) 783-7971
grannisk@nrf.com or davise@nrf.com
As Shoppers Become More Web-Savvy, Online Retailers
Up the Ante, According to Shop.org And Forrester Research
-- Survey reveals marketing, merchandising, and multichannel initiatives --
Las Vegas, NV, September 18, 2007– As today's shoppers become more discriminating about their interactions online, the stakes are being raised for retailers to provide a consistently positive, more sophisticated experience. According to the 150 retailers surveyed for the second part of The State of Retailing Online 2007 , the tenth annual Shop.org study conducted by Forrester Research, Inc. (Nasdaq: FORR), top priorities include fixing website design and performance issues, improving the efficiency of online marketing, and enhancing cross-channel integration. The report was released today at the Shop.org Annual Summit in Las Vegas.
“Today's online shopper is extremely web-savvy and expects more than ever, forcing retailers to raise the stakes,” said Scott Silverman, executive director of Shop.org. “Companies are investing in new features that will keep customers coming back, and homepages everywhere are getting a major facelift.”
Focusing On the Basics
Fixing product detail pages will top retailers' website to-do lists for the next 12 months. According to the survey, 88 percent of retailers plan to focus on improving content presented on product detail pages, with 80 percent adding alternative images, 72 percent incorporating lifestyle photography, and 63 percent integrating customer ratings and reviews. Retailers are also focusing on their homepages, integrating top sellers and “what's new” sections, and making their Web sites more sophisticated, with dropdown menus and rollover lists in navigational areas. To differentiate themselves from competitors, online retailers are also making customer service a priority, with 33 percent of companies planning to invest more in live chat and 53 percent planning to enhance their guest checkout process within the next year.
“It's encouraging to see more retailers planning to integrate customer feedback loops into their sales processes,” said Sucharita Mulpuru, Forrester Research senior analyst and lead author of the report. “Many retailers have been relying on site analytics data, which is strong at reflecting paths-to-purchase but typically weak at highlighting vulnerabilities or opportunities for improvement.”
Where Marketing Dollars Go
In 2006, online retailers continued to allocate the majority (51 percent) of their marketing dollars toward online customer acquisition tactics and an additional 24 percent to online customer retention programs. Paid search continued to be the most effective marketing tactic for customer acquisition, and email marketing retained its position as the most effective — and budget-friendly — tool for customer retention. According to the survey, retailers find that emails about new products are more successful than simple transactional and sale messages. Seventy-three percent of retailers email customers about new products, and 51 percent rated the method as very effective. While Web 2.0 and Social Computing continue to receive a great deal of attention among senior marketing executives, the survey results indicated that these tools are very much in their infancy as marketing tools for retailers.
Aligning Online and Offline Channels
Retailers understand the value of operating in multiple channels. Survey respondents said that 43 percent of catalog customers have also purchased from their online store and that 35 percent of online customers have also purchased from their bricks-and-mortar store. Online retailers reported that in 2006, they dedicated on average 18 percent of their marketing spend to cross-channel sales, up from 13 percent in 2005. Typically, such tactics included direct mail initiatives such as catalogs and email programs to drive customers to local stores. However, more retailers are also leveraging direct print mail as a way to increase online sales. According to the study, 66 percent of retailers measure the success of a catalog by how it increases web sales.
“The perception that catalogs are a dying breed could not be further from the truth,” said Silverman. “For online retailers, catalogs are an incredibly important tool for acquiring new customers and providing current customers with their first look at new products. Retailers understand that many consumers get a catalog in the mail, then buy the item online.”
The State of Retailing Online 2007 is currently available to Shop.org members and can also be purchased directly at http://www.shop.org/soro07. Discount pricing is available for Forrester RoleView clients and members of the National Retail Federation.
Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 24 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs. For more information, visit www.forrester.com.
Shop.org is the network for retailers online. Its 600 members include the 10 largest retailers in the U.S. and 70 percent of the Internet Retailer Top 100 E-Retailers. It's where the best retail minds come together to gain the insight, knowledge, and intelligence to make smarter, more informed decisions in the evolving world of the Internet and multichannel retailing. Founded in 1996, Shop.org became a division of the National Retail Federation in January 2001. Shop.org programs and activities include benchmarking research, events and networking communities.
###
© 2007, Forrester Research, Inc. All rights reserved. Forrester and RoleView are trademarks of Forrester Research, Inc.
Shop.org : Press
grannisk@nrf.com or davise@nrf.com
As Shoppers Become More Web-Savvy, Online Retailers
Up the Ante, According to Shop.org And Forrester Research
-- Survey reveals marketing, merchandising, and multichannel initiatives --
Las Vegas, NV, September 18, 2007– As today's shoppers become more discriminating about their interactions online, the stakes are being raised for retailers to provide a consistently positive, more sophisticated experience. According to the 150 retailers surveyed for the second part of The State of Retailing Online 2007 , the tenth annual Shop.org study conducted by Forrester Research, Inc. (Nasdaq: FORR), top priorities include fixing website design and performance issues, improving the efficiency of online marketing, and enhancing cross-channel integration. The report was released today at the Shop.org Annual Summit in Las Vegas.
“Today's online shopper is extremely web-savvy and expects more than ever, forcing retailers to raise the stakes,” said Scott Silverman, executive director of Shop.org. “Companies are investing in new features that will keep customers coming back, and homepages everywhere are getting a major facelift.”
Focusing On the Basics
Fixing product detail pages will top retailers' website to-do lists for the next 12 months. According to the survey, 88 percent of retailers plan to focus on improving content presented on product detail pages, with 80 percent adding alternative images, 72 percent incorporating lifestyle photography, and 63 percent integrating customer ratings and reviews. Retailers are also focusing on their homepages, integrating top sellers and “what's new” sections, and making their Web sites more sophisticated, with dropdown menus and rollover lists in navigational areas. To differentiate themselves from competitors, online retailers are also making customer service a priority, with 33 percent of companies planning to invest more in live chat and 53 percent planning to enhance their guest checkout process within the next year.
“It's encouraging to see more retailers planning to integrate customer feedback loops into their sales processes,” said Sucharita Mulpuru, Forrester Research senior analyst and lead author of the report. “Many retailers have been relying on site analytics data, which is strong at reflecting paths-to-purchase but typically weak at highlighting vulnerabilities or opportunities for improvement.”
Where Marketing Dollars Go
In 2006, online retailers continued to allocate the majority (51 percent) of their marketing dollars toward online customer acquisition tactics and an additional 24 percent to online customer retention programs. Paid search continued to be the most effective marketing tactic for customer acquisition, and email marketing retained its position as the most effective — and budget-friendly — tool for customer retention. According to the survey, retailers find that emails about new products are more successful than simple transactional and sale messages. Seventy-three percent of retailers email customers about new products, and 51 percent rated the method as very effective. While Web 2.0 and Social Computing continue to receive a great deal of attention among senior marketing executives, the survey results indicated that these tools are very much in their infancy as marketing tools for retailers.
Aligning Online and Offline Channels
Retailers understand the value of operating in multiple channels. Survey respondents said that 43 percent of catalog customers have also purchased from their online store and that 35 percent of online customers have also purchased from their bricks-and-mortar store. Online retailers reported that in 2006, they dedicated on average 18 percent of their marketing spend to cross-channel sales, up from 13 percent in 2005. Typically, such tactics included direct mail initiatives such as catalogs and email programs to drive customers to local stores. However, more retailers are also leveraging direct print mail as a way to increase online sales. According to the study, 66 percent of retailers measure the success of a catalog by how it increases web sales.
“The perception that catalogs are a dying breed could not be further from the truth,” said Silverman. “For online retailers, catalogs are an incredibly important tool for acquiring new customers and providing current customers with their first look at new products. Retailers understand that many consumers get a catalog in the mail, then buy the item online.”
The State of Retailing Online 2007 is currently available to Shop.org members and can also be purchased directly at http://www.shop.org/soro07. Discount pricing is available for Forrester RoleView clients and members of the National Retail Federation.
Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 24 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs. For more information, visit www.forrester.com.
Shop.org is the network for retailers online. Its 600 members include the 10 largest retailers in the U.S. and 70 percent of the Internet Retailer Top 100 E-Retailers. It's where the best retail minds come together to gain the insight, knowledge, and intelligence to make smarter, more informed decisions in the evolving world of the Internet and multichannel retailing. Founded in 1996, Shop.org became a division of the National Retail Federation in January 2001. Shop.org programs and activities include benchmarking research, events and networking communities.
###
© 2007, Forrester Research, Inc. All rights reserved. Forrester and RoleView are trademarks of Forrester Research, Inc.
Shop.org : Press
jeudi 11 octobre 2007
mercredi 3 octobre 2007
JCPenney: The Web as the Retail Hub
JCPenney: The Web as the Retail Hub
Founded in 1902, JCPenney is one of the great icons in retailing, but in the late �90s it was in deep financial trouble. It was bringing in $4 billion a year, but it was unprofitable and rumors of its demise were far from exaggerated.
Less than 10 years later, JCPenney is the poster-child for successful turnarounds. In fact, it is widely considered one of the most remarkable turnarounds in retailing history. How did it happen, and what can other retailers learn from its pathway to success?
Bernie Feiwus, senior vice president and JCPenney direct chief operating officer, provided insights into the decisions the company made to produce the turnaround and outlined the critical role played by cross-channel retailing and restructuring the organization to better fit a model described as �the Internet as the hub.�
Read more
Founded in 1902, JCPenney is one of the great icons in retailing, but in the late �90s it was in deep financial trouble. It was bringing in $4 billion a year, but it was unprofitable and rumors of its demise were far from exaggerated.
Less than 10 years later, JCPenney is the poster-child for successful turnarounds. In fact, it is widely considered one of the most remarkable turnarounds in retailing history. How did it happen, and what can other retailers learn from its pathway to success?
Bernie Feiwus, senior vice president and JCPenney direct chief operating officer, provided insights into the decisions the company made to produce the turnaround and outlined the critical role played by cross-channel retailing and restructuring the organization to better fit a model described as �the Internet as the hub.�
Read more
lundi 1 octobre 2007
vendredi 7 septembre 2007
WAA Webcast “Web Analytics Is Easy” with Eric Peterson
We were sorry you were unable to attend the August 29, 2007, WAA Webcast “Web Analytics Is Easy” with Eric Peterson. A recording of the Webcast and a copy of the presentation are available at: http://www.webanalyticsassociation.org/en/cms/?1033 We hope you will join us at the next WAA Webcast “Web Analytics: Money, Jobs and Education” on Thursday, September 20, 2007, 12:00 PM ET. You can register for that event at: https://virtual.webex.com/virtual/onstage/g.php?t=a&d=328599286
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